The Seasonal Agro Blog
Farm machinery is bought on a rhythm: research in winter, purchase before season, service after it. A content plan that ignores this rhythm wastes half its shots.
The blog engine holds a seasonality calendar for the Polish market — when each equipment class starts selling, when interest peaks, when it dies. Articles are generated and published against that calendar, shifting between educational warm-up and buying-intent content without anyone flipping a switch.
The store team touches nothing. Posts appear, interlink with product categories, and feed organic search on schedule.
Seasonality calendar
Purchase-timing map for each equipment class in the Polish market, encoded as data the engine reads.
Intent switching
Warm-up ↔ sale content modes switch automatically at calendar trigger points.
Zero-touch publishing
Generated, illustrated and posted to the store CMS via API. The team sees posts when customers do.